The American Dream: Consumption in South Korea
If someone asks you a question such as “What is the American Dream?”, what would you say? Some of you might come up with numerous people who head for the United States to be successful and happy. However, the American dream can be a broader concept than you might think because it also includes a hope for being wealthier which can be led to capitalism. Consequently, when there is a society with high capitalism, there seems be a tendency for excessive consumption among people. Surprisingly, this sort of the American dream is not only seen in American society but can also be seen in South Korean society since South Korea has been a capitalistic society for a long time. The prosperity of eating show called ‘ Mukbang ’ on social media and the popularity of certain brands and franchises are some examples of this. Firstly, if you visit social media such as YouTube or Instagram, you can find out the evidence of overconsumption of food. For example, when you watch Y...